Digital Marketing

Social Media Advertising

Social media has evolved into a pay-to-play environment, making paid advertising an essential part of reaching the right audiences and achieving meaningful results. During my time with Kansas Corn, I developed expertise in paid social media by combining audience analysis with strategic ad planning. I focused on creating targeted campaigns designed to meet specific goals, from increasing event attendance to driving resource downloads. My approach goes beyond simply boosting posts; it involves thoughtful audience targeting, message testing, and performance evaluation to ensure each campaign delivers measurable impact.

These graphics belong to a sucessful campaign Kansas Corn STEM launched around National Ag Day to increase awareness of their National Corn STEM program and increase lesson kit requests. The first ad was so successful at targeting teachers in specific states that we ran the same ad three more times.

E-Newsletters

In my duties as Digital Marketing and Communications Manager for Kansas Corn I was in charge of putting together and sending out the semimonthly Kansas Corn Insider for KCGA members and the monthly Kansas Corn STEM e-newsletter to teachers. I also sent out email invites, news releases and follow-up emails from events. Click on the email headers below to view an example.